Digital Content Strategy

Our Digital Content Strategy is made up of several components. The primary are improved SEO for websites, email marketing campaigns, SEM and paid social ads. Additional bespoke digital treatments are often added. We do not ignore traditional media because TV is alive and well…on phones.

Web Development and Management

I assisted in the launch of over 27 websites in a variety of industries from entertainment to healthcare. I’m WordPress proficient in both standard and VIP.  I have experience collaborating with media agencies to create bespoke sites that stand out and excel in SEO. I assist with the set up of SEM campaigns through Google AdWords, monitor and create reports from Google Analytics.

SIO VA

TFF Travel Fans

CNNI Commercial Portfolio_Header

Email Marketing Campaigns featuring:

-Bespoke product offerings
-Latest company news
-Feature show and product updates
-TV shows available for partnerships and sponsorship

IANewsletter

MPALetter

Social Media Management for Campaigns 

CNN Business Traveller (London and New York, delivered on CNN International only – Online and TV): managed social listening and delivered ROI reports for one of the network’s daily finance programs hosted by the awesome Richard Quest @RichardQuest

business-traveller-examples

CNN African Start-Up (online and TV): provided social analysis for online campaign including paid media/paid posts and monitored quarterly Tweet Chat.cnn-african-startup1

Tokyo POV – sponsored theme week – provided social listening, data analysis and ROI reports for client retention and renewal presentations

tokyo-pov-cnn

Social Media Account Management

7+ years experience managing social media & digital accounts for brands. This includes:

Setting up and maintaining accounts on 3-4 platforms
-Facebook – paid social, industry and brand updates plus contests
-Instagram – connecting accounts, paid posts and contests
-Twitter – highlighting customer and client experiences using social SEO
-Pinterest (paid posts for products, product boards, e-commerce)
-LinkedIn (job listings, company pages, groups and event posts)
*In addition, I interact and engage with fans, viewers and visitors to brand pages

Notable Brands:
-Tears for Fears Travel Fan Team
-CNN International & CNN en Espanol
-Smiles for Life Network (largest Dental Support Org in N. America)
-D4C Dental Brands Inc. (support arm for SFLN)
-RainbowsNGold – Tokyo Fashion brand celebrating Kawaii Culture & Drag Shows
-MEDA Brands/MEDA Imports – international dance clothing

general-social-examples

 

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